Article written by Joseph Ricevuto, founder of One to One Marketing, Robolliance Expert
Today, it is essential for employees to know the direction their company is heading so they can stay fully engaged when their job requirements change. Understanding why communication is so critical to business success and how it could help to efficiently manage the changes a company will go through are fundamental principles in building communication plans for successful Change Management.
Applying Change Management concepts and using the valuable feedback received from employees are best practices that could assist senior management navigating the complexities of changing ingrained company ideas and operations. Such is the case with the introduction of any new technology to the workplace or job function. Security robotics is a good example.
From previous Change Management implementations, we have seen that the greatest contributors to successful Change Management are:
- Having a clearly stated vision with visible executive sponsorship
- Engaging with and gaining support from middle management (line managers)
- Active communication with employees and between departments
- Resources dedicated to managing change and adequate funding for training activities In contrast, the biggest obstacles to successfully managing change are:
- Not reinforcing a company vision
- Not planning adequate funding for re-training
- Not realizing interdependencies or acknowledging successful communication
- Not overcoming employee concerns
Through various Change Management experts, we have gathered a set of Lessons Learned about building Communications Plans that enable better Change Management projects:
- Effective Communication Plans are led from the top by senior management, who set standards, stick to those standards, measure their results against Key Performance Indicators (KPIs), and let employees know how they are doing
- Communication should focus on “Why these changes must be made for our company to be successful” and “What’s in it for each employee”
- Identify key stakeholders and influential line managers, who can help to deliver consistent, positive messages that empower employees to make decisions at the local operating level
- Build Communication Plans that facilitate two-way communications between employees and senior management with milestones for feedback, continuous improvement, and training
To optimize change management projects, we also recommend that companies establish ongoing interdepartmental forums, like town hall meetings, to consistently share updates on the current status of progress against KPIs.