Expert Corner

Advertising and Marketing

The Benefits of Using Success Stories & Case Studies to Demonstrate Capabilities of Products or Services

Article written by Joseph Ricevuto, Managing Director at One to One Marketing, LLC., Robolliance Expert

Companies need to highlight their products or services for customers and partners in ways that compel action. One of the challenges, that solution providers face today, is how to demonstrate their outstanding capabilities to others.

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How Robotics Are Changing Interactive Marketing

Article written by Jay Stack, president of IGM Creative Group, Robolliance Expert

With competition and technology constantly evolving, companies in all types of industries need to consistently find new ways to get their products and services in front of receptive audiences. As a marketing expert, I believe one of the most promising strategies for businesses is interactive marketing, otherwise called trigger-based or event-based marketing. It's a form of digital outreach that's initiated by the consumer and is currently being used by banks, hospitals, airports, and many different types of retail stores.

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Building Emotional Connections with Our Audience Through Robotics

Written by Jay Stack, president of IGM Creative Group, Robolliance Expert

Artificial intelligence (“AI”), that convincingly mimics the behavior of humans, may seem like advanced technology from the distant future, but current AI is already a powerful influence on marketing communications and product design. The ultimate marketing goal for front-facing departments within a wide range of companies, albeit retail stores to reception desks, is to offer consumers personalized interactions that create lasting relationships, which generate continual sales and sustained loyalty.

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Artificial Intelligence Shouldn't Be Feared

Written by Jay Stack, president of IGM Creative Group, Robolliance Expert

Science fiction movies and novels have been harbingers of future dystopias ruled by malevolent artificial intelligence, but when it comes to business, artificial intelligence (AI) should be embraced, not feared. AI's role in the future of product design and marketing communications is bright.


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How Robots Will Change Marketing at Trade Shows and Conferences

Article written by Jay Stack, President of IGM Creative Group, Robolliance Expert

Whatever industry you are in, a business professional knows trade shows. Yet whatever role you play - - - attendee, educator, exhibitor, sponsor - - - you should know marketing at trade shows is changing. Exhibit booths and showroom floors are going high tech. One of the defining features of booths will be autonomous robots ...

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